Pre-launch SEO Tasks
From Metro Studios Knowledgebase
Conduct thorough keyword research to identify relevant, attainable traffic producing opportunities. Our content strategist will typically do this with new websites we are building.
Once our content strategist has the content for the webpages, she will put together the title tags, meta descriptions, and urls for each page.
The SEO team will then review the content and meta data to ensure everything is properly optimized based on the keyword research data. They will provide feedback and make any necessary revisions.
 Rules of Thumb:
- 67 characters or shorter (including spaces)
- Don’t keyword stuff, or repeat keywords in the title!!!
- Titles are still one of the biggest on-page ranking factors, and click-through factors…so spend some time on doing them right
 Meta Descriptions
- Keep them around 160 characters.
- While the description itself isn’t a huge ranking factor (some argue it’s not a factor at all), it does offer good click-through value. Entice your readers to click on your listing, rather than the other 9 listings in the search results. It’s a good idea to include the keyword phrase in the description because it helps tell the readers that your information is relevant to their search topic.
- Also, when someone posts your link to faceboook, the meta description is included as well, so that’s even more reason to make it compelling.
 Alt Tags
- While alt tags don’t carry the same weight as text, you need to be sure that each image includes an alt tag. Since search engines can’t tell what an image is…it is important that you tell them what it is by using alt tags. Also, if the image is a link to the other page, the alt tag is viewed similarly to the way anchor text is viewed.
- Another big on-page ranking factor.
- Use hyphens to separate words rather than underscores or making it all one word
- Be descriptive without overdoing it.
 Duplicate Content Issues
- Use canonical tags. If there is more than one page with very similar information on it, be sure to use a rel=canonical tag. This essentially tells search engines…hey, we know Page 1 and Page 2 have very similar or duplicate content, so give Page 1 credit for it. Learn more
- Use no index, follow tag when necessary. You don’t want your pages competing with one another. If you have several pages with nearly identical information, it makes sense in some situations to have some of them not indexed. I prefer using the canonical tag though.
- Blogs have some duplicate content issues to be aware of. For example, it’s a good idea to apply “no index” rules to category pages, tag pages, archive pages, etc.