Quarterly Reports & Data Tracking

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Contents

[edit] What tools do I use to measure progress?

[edit] What things do I look for?

[edit] Date comparisons

[edit] Organic Search Traffic

[edit] Non-branded search traffic (you will need to set up an "exclude" filter to do this)

[edit] Landing Pages (filtered by non-paid search)

[edit] Goals

[edit] Ecommerce

[edit] Webmaster Tools

[edit] Google Places

[edit] SERPS

Every client is different, with different goals. That being said, I try to touch on the data that means the most to them and their goals.

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